VMS

NOVEMBER 30, 2022

The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods. NEW YORK.

Sporting Goods 52

Sporting Goods Apparel Advertising Department Stores 52

VMS

JANUARY 17, 2023

We’d be remiss if we failed to mention the other exciting content in this issue, including an in-depth case study on Wilson Sporting Goods’ physical concepts; the “Bombshell” Victoria’s Secret High Line pop-up; and a Two-Minute Tour on New York’s SoHo – November/December is historically our “New York” edition after all!

Visual Merchandising 78

Visual Merchandising Sporting Goods Art Merchandising 78

Inside Retail

MARCH 29, 2022

Phil Knight, the co-founder of Nike, famously once said he hates advertising. Today, that’s what good brands do – help their audience be better. Even so, we partied with 500 retail floor staff across three locations around the country. You draw the line and we’ll cross it. ” At the time, Phil was breaking the mould.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

VMS

DECEMBER 9, 2021

Advertisement. In September, it released photos of 150 locations given “glow-ups,” unscrupulously taking advantage of Covid to update the stores’ health and safety protocols (such as contactless bathroom fixtures and hand-sanitizing stations). There was a parade last year, but without specators lining the sidewalks.

Advertising 78

Advertising Sporting Goods Visual Merchandising Other 78