Rebel and innovate: How Nike’s storytelling strategy works
Inside Retail
MARCH 29, 2022
Phil Knight, the co-founder of Nike, famously once said he hates advertising. Today, that’s what good brands do – help their audience be better. . Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. We passed New Balance and Brooks, and the puff of dust on the horizon was ASICS.
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