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How to understand contradictory consumer behaviour: study

Inside Retail

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

Consumer 263
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Strategies for success: LSKD and Shippit on preparing for peak season

Inside Retail

As a result, many consumers are expected to postpone discretionary purchases until peak season, where they are more likely to find sales and discounts. Meanwhile, consumers hard hit by economic challenges might hold off on discretionary purchases all together due to financial constraints.

Strategy 242
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Shifting tides: Southeast Asian consumers adapt spending amid challenges

Inside Retail

Consumers in Southeast Asia (SEA) find themselves at the crossroads of economic uncertainty, grappling with surging inflation and heightened concerns about their overall financial well-being. As the region looks ahead to 2024, consumers across SEA are actively adjusting their spending behaviours to cope with economic challenges.

Consumer 130
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Inside Designworks’ four-pronged expansion strategy

Inside Retail

Designworks’ divisional general manager Brooke Norton told Inside Retail that the brand sells about 15 million units each year and is heading towards $200 million in wholesale sales. per cent, year-on-year retail sales growth in August 2022. Focusing on the consumer. This is supported by recent studies showing 19.2

Expansion 246
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. In 2025, we might be wishing we could have known in 2022 what was to come next.

Strategy 245
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Research sheds light on the Australian e-commerce consumer journey

Inside Retail

One recent study by ChannelAdvisor and Dynata surveyed over 1000 Australian consumers about their current shopping habits and how they expect these habits to change in the near future. In fact, many of these Australian shoppers expect their online shopping to increase in 2022. More Australian consumers are using multiple platforms.

Light 292
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Three key trends in retail strategy for 2023

Inside Retail

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

Strategy 147