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How to understand contradictory consumer behaviour: study

Inside Retail

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

Consumer 263
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Why Understanding Modern Banking Products Adds Value to High-End Retail Strategies

Retail Focus

So, take your ease and keep these insights as your handy guide to understanding how modern bank products can level up the value of your high-end retail strategies. Understanding these CDs can add value to your high-end retail strategies by attracting more affluent clients.

Strategy 147
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Why retail needs a whole new strategy to target Gen Z

Inside Retail

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. The post Why retail needs a whole new strategy to target Gen Z appeared first on Inside Retail Australia.

Strategy 264
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How AI is set to revolutionise inventory management

Inside Retail

Great product diversity, changing consumer demands, and the expansion of e-commerce have turned inventory management into a major pain point for retailers. Poor inventory management results in overstocking and under-stocking, impaired cash flow, and losses from theft and spoilage. Here are some reasons why: 1.

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Generative AI is supercharging retail, what does this mean for consumers?

Inside Retail

So as more and more retailers integrate the benefits of AI into their growth strategy, what will be next for this transformative technology? Today’s consumers are craving a truly unique shopping experience. The post Generative AI is supercharging retail, what does this mean for consumers? And how will it shape the way we shop?

Consumer 266
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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever.

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Inside Designworks’ four-pronged expansion strategy

Inside Retail

Designworks’ divisional general manager Brooke Norton told Inside Retail that the brand sells about 15 million units each year and is heading towards $200 million in wholesale sales. Focusing on the consumer. It focused on its existing portfolio, as well as its end consumer.

Expansion 246