Silly Solly’s plans 10 more stores as it moves to franchise model
Inside Retail
SEPTEMBER 13, 2023
Aussie discount retailer Silly Solly is on a growth trajectory, with plans to expand as a franchise, after shifting from a licensing model. The Silly Solly’s brand has come full circle, now owned by Stanton and an Australian management team that reinvented the model in 2018. “We The chain boasts ‘Nothing over $5’ in its advertising.
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