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How to understand contradictory consumer behaviour: study

Inside Retail

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

Consumer 263
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Consumer spending predictions in 2022

Inside Retail

If the past two years have taught us anything, it’s that being available to consumers across different channels is key to your success. In the fourth report of its kind, Pattern Australia polled 1000 online shoppers in March 2022 to learn about customer behaviour last year and how shopping habits are likely to change in the year ahead. .

Consumer 130
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What the metaverse means for retail and consumer goods

Inside Retail

At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Each strategy unlocks specific use cases, as an effective way for retailers to identify where the metaverse can have an impact. . Consumer metaverse. Identifying opportunities for retailers . Branded Virtual Products.

Consumer 263
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Five e-commerce trends to shape your 2023 strategy

Inside Retail

Consumers are the driving force behind a constantly changing, fragmented and evolving e-commerce landscape. From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. Inflation’s impact on e-commerce is still unclear.

Strategy 260
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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Whether you're engaging with customers on their social media platforms or you're adopting a frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is how to see growth in 2023 and beyond. December 6, 2022 at 11:00am PT, 2:00pm ET, 7:00pm BST

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Strategies for success: LSKD and Shippit on preparing for peak season

Inside Retail

As a result, many consumers are expected to postpone discretionary purchases until peak season, where they are more likely to find sales and discounts. Meanwhile, consumers hard hit by economic challenges might hold off on discretionary purchases all together due to financial constraints.

Strategy 242
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How FOMO drives consumers and retailers to participate in Black Friday

Inside Retail

For the past few years, consumers have been more than willing to dip into their bursting savings accounts – thanks in large part to the pandemic – to spend on Black Friday. per cent up on 2022. It’s a bold strategy because customers do want a bargain,” she said. But this year things are a bit different.

Consumer 264