Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. Cosying up with consumer expectations.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

AUGUST 14, 2023

But in a race to the bottom are we creating a battlefield that will only encourage consumers to shop around and switch? And the way to do this is by creating experiences for customers over and above discounts and sales. Existing customers tend to spend nearly a third more too. And it starts with your people.

Engagement 130

Engagement Strategy Customer Engagement Marketing 130

Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

Gifts 130

Gifts Customer Retention Customer Engagement Consumer 130

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

JANUARY 8, 2024

It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. billion in revenue in 2022. per cent in 2022 compared with the year prior.

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

FEBRUARY 26, 2024

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. per cent versus the same period in fiscal 2022, gross merchandise decreased 7.1 In the company’s third quarter 2023 earnings report, net sales decreased 6.8

Department Stores 130

Department Stores Fashion Shopping Engagement 130

Contra

JANUARY 10, 2024

Visual merchandising plays a pivotal role in the retail industry, significantly influencing consumer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and brand loyalty.

Visual Merchandising 52

Visual Merchandising Merchandising Display Texture 52

Contra

JANUARY 10, 2024

Visual merchandising plays a pivotal role in the retail industry, significantly influencing consumer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and brand loyalty.

Visual Merchandising 52

Visual Merchandising Merchandising Display Texture 52

CRP

MAY 28, 2024

During the holiday season, custom packaging plays a crucial role in capturing consumer attention. According to Exploding Topics , American consumers spend an average of $997.73 Sur La Table's holiday bags use 80% post-consumer waste. on holiday gifts and festivity items. Cardboard waste jumped from 2.04 tons to 16.42

Gifts 52

Gifts Color Tailored Pattern 52

Inside Retail

FEBRUARY 16, 2022

As a result, many organisations and retailers are making significant investments in this area to develop contextual and personalised experiences to differentiate themselves in the market: The Wine Collective is an Australian brand on a mission to reform how the wine industry sells to consumers.

Tailored 130

Tailored Customer Engagement Engagement Merchandising 130

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. Here are five retail trends to keep in mind to ensure your business can fulfill customer needs and stand apart from the competition in 2023.

Social Media 52

Social Media Consumer Shopping Marketing 52

Inside Retail

AUGUST 15, 2023

As part of this effort to shift how consumers view coffee, Market Lane has endeavoured to share as much information as possible relating to its product and offering. It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards. In a recession.

Marketing 130

Marketing Engagement Location Shopping 130

Parcel Pending

MARCH 29, 2024

80% of B2B customers expect responses and interactions in real time. The integration of omnichannel strategies is just the start. Established B2B distribution companies are diversifying their offerings, while major B2C e-commerce giants are entering the B2B space, bringing the customer-centric focus that has dominated the B2C market.

Social Media 52

Social Media Marketing Management Flow 52

Parcel Pending

DECEMBER 8, 2023

4 Given inflation and consumers’ quickly changing preferences, dynamic pricing allows for rapid-fire pricing changes while maximizing revenue. Retail analytics software can help retailers deploy specific strategies based on the knowledge and customer analytics collected by POS systems. link] DeHoratius, N., February 27, 2023.

Management 52

Management Fashion Contrast Shopping 52