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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261
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Pandora aims to become full jewellery brand in affordable luxury market

Inside Retail

Pandora has announced its growth strategy for the coming years, aiming to build the position as a full jewellery brand across accessible price points. To achieve this target, the Copenhagen-based company will increase investments in brand desirability and the store network with a refreshed marketing strategy and elevated in-store experience.

Marketing 246
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Meet Naked Sundays the SPF skincare brand that disrupted the sunscreen market

Inside Retail

Rollout of Naked Sundays products into 50 Urban Outfitters stores will increase the brand’s identity in the US market and make it more accessible to its target audience. Naked Sundays prides ourselves on being first to market and at the forefront of SPF innovation. million locally and US$11.52 billion worldwide.

Marketing 277
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Four out-of-the-box influencer marketing strategies

Inside Retail

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million EMV. content creators. million EMV.

Strategy 130
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Poshmark to exit Australia to focus on core markets

Inside Retail

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. The Posh Credit for these markets will expire after October 25, while unshipped orders will be automatically cancelled on October 28. million monthly active users on its phone apps.

Marketing 263
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It

Strategy 130
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“We felt we had to do something quite radical”: Pandora’s SVP of sustainability

Inside Retail

The world’s largest jewellery brand Pandora is placing sustainability at the cornerstone of its ‘Phoenix’ growth strategy and even tying bonuses for top management to environmental targets to incentivise progress. If you rewind to 2020/21, the company was in the middle of overhauling the business strategy and setting out a growth strategy.

Strategy 269