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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Savvy retailers are updating their customer loyalty programs to increase customer satisfaction and ensure customer retention. The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. 2020, February 9).

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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.

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Yes, the Customer Experience Still Matters: Here’s Why

Parcel Pending

The COVID-19 pandemic has transformed many areas of our lives, including the way we shop. While we now have to wear masks and practice social distancing, there’s one thing that hasn’t changed: the need for retailers to consistently deliver a great customer experience. In fact, it was up by 52% in 2020 4. 2020, April 7).

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D2C vs. Traditional Retail: What’s the Best Model for Your Business?

Parcel Pending

The D2C e-commerce market exploded during the pandemic as consumers were house-bound and took to online shopping to fulfill their grocery, wardrobe, home goods, and grooming needs. Business owns & understands data; introduces new products based upon direct customer input and D2C sales, increasing brand loyalty. Personalization.

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Solving the Problem of Last-Mile Delivery to the Customer

Parcel Pending

In-person shopping is not dead. Retail stores continue to play a big role in the customer experience, bringing in impulse purchases, acting as brand builders, and efficiently traversing “the last mile” to get purchases into the hands of consumers and improve their customer retention rate. The reality is quite different.

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Solving the Problem of Last-Mile Delivery to the Customer

Parcel Pending

In-person shopping is not dead. Retail stores continue to play a big role in the customer experience, bringing in impulse purchases, acting as brand builders, and efficiently traversing “the last mile” to get purchases into the hands of consumers and improve their customer retention rate. The reality is quite different.

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Creating a Contactless Retail Experience in 2022

Parcel Pending

Given the ongoing impact of the COVID-19 pandemic, a good percentage of retail customers remain wary about shopping in public spaces with large crowds. As a result, the demand for a contactless shopping experience is skyrocketing. Here’s how retailers can create an easy and contactless retail experience for customers.