Onyx

SEPTEMBER 12, 2019

These three words were the speech given by a marketing agency that won at the 2019 Content Marketing Awards in downtown Cleveland, Ohio. This response was prompted by Robert Rose, the Chief Strategy Advisor for Content Marketing Institute, asking winners to speak a few words when coming up on stage to accept their awards.

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

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Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. TikTok has introduced plenty of new trends to the social media landscape, from goofy dance videos to unlikely food combinations (Takis and cream cheese, anyone?). million EMV from 4.2k

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Inside Retail

APRIL 15, 2024

I think people appreciate a small business taking on the giants on social media,” said Sakr. “If In my case, our luxury dog beds and covers are made to last years longer than any of the so-called dupes we have seen on the market, so it’s a false economy for the consumer.

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Retail Focus

MAY 14, 2024

Although social media platforms like X (Twitter), Instagram, and Facebook have long been staples in marketing campaigns, another medium that’s been gaining traction and proving its worth is Twitch. With around 19 million followers, Adidas invited him to collaborate in 2019, promoting their sportswear and gaming-related products.

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Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. Cessario came up with the name Liquid Death and applied for the trademark in 2017, before officially launching the brand in 2019.

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Inside Retail

OCTOBER 21, 2021

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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Inside Retail

NOVEMBER 30, 2023

When Rachel Dillon first set out to start an activewear brand back in 2019, she was met with discouragement because the industry was already deemed over-saturated. The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. billion market, $4.3

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Inside Retail

AUGUST 8, 2023

The iconic brand raised interest again when, in 2019, it partnered with the video game franchise League of Legends. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. China alone will consume about half the global market value of luxury goods. Wow, your limited edition! Oh my gosh!

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

AUGUST 22, 2022

However, earlier this month, it drew anger from Chinese social media users after its Spanish Instagram account posted a picture of dolls, one of which it called a “Japanese geisha doll” but which Chinese users pointed out was wearing a qipao dress, a traditional Chinese outfit.

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Inside Retail

FEBRUARY 15, 2022

Some bloggers on Chinese social media said the price of some models of handbags such as Capucines and Neverfull, now priced at 46,500 yuan (US$7,323) and 12,000 yuan ($1,890) respectively, would rise by 20 per cent or more in China, without citing sources.

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Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. per cent in 2019. Let’s take a closer look.

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Drytac

SEPTEMBER 26, 2022

Amanda Lowe joined Drytac in March of 2017 and has served in a number of key marketing roles within the business. Amanda takes on the new role having served as Drytac’s Global Marketing Manager since January 2019, having joined the company in 2017 as Marketing Coordinator.

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Inside Retail

AUGUST 21, 2022

Sephoria was originally a physical event, in 2018 and 2019. Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. From newspapers to AR filters.

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RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store.

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Inside Retail

NOVEMBER 20, 2022

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. Thomasz focuses on the financial, wholesale and customer service side of the business, while Schmidt looks after marketing and creative. We’re constantly bringing new styles and colours to the market.

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Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

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Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

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Inside Retail

JULY 26, 2021

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. These tactics also highlight the influence and impact social media has on creating and converting demand. Second-life commerce.

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Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. Why was that?

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Inside Retail

FEBRUARY 23, 2023

Identifying a niche in the market for bright, colourful and mismatched socks, founder Tanja Filipovska established Madmia with a silent partner in 2016, after noticing that her friends were losing socks in a pair, and were sometimes bored of wearing two of the same socks. Since then, we’ve grown and expanded quickly.

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Inside Retail

AUGUST 29, 2023

According to a report conducted by ThredUp, an online consignment and thrift store, the US secondhand market is expected to reach (US$70 billion) by 2027. Globally, the market is expected to reach (US$350 billion) in the same time period. In 2019, TikTok was downloaded 693 million times, making it the most downloaded app that year.

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Inside Retail

NOVEMBER 9, 2021

In 2019, it agreed to make changes to its ads platform as part of a settlement over housing discrimination issues. Its tailored ad abilities are used by wide-ranging advertisers, including political campaigns and social issue groups as well as businesses. of Facebook’s 2020 revenue. presidential election. presidential election.

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Inside Retail

MAY 5, 2022

Currency-adjusted sales rose to US$820 million (€772 million), driven by the German luxury brand’s key markets of Europe and the Americas, which grew 21 per cent and 17 per cent respectively against the first quarter of the 2019 financial year. This enabled the group to grow its operating profit by $41.4

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Inside Retail

JANUARY 31, 2024

Founded in Helsinki in 1950, Amer Sports was acquired by a consortium of primarily Chinese firms in 2019 for 4.6 Amer Sports represents a major test for the US IPO market in 2024 after a sizeable but smaller company, BrightSpring Health Services, priced its US$633 million offering last week below its indicated range.

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Inside Retail

MAY 1, 2023

Australian streetwear brand Geedup is known for its monthly drops of hoodies, track pants and other apparel that regularly sell out in minutes, its opulent campaign videos featuring fast cars and flashy watches, and its behind-the-scenes posts on social media.

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Drytac

FEBRUARY 8, 2021

Dallas-based SkinzWraps has used a range of products from Drytac to expand outside of its core vehicle graphics market into a number of other sectors. Since discovering Drytac products in October 2019, SkinzWraps has used the company’s solutions to fulfil a stunning array of printed graphics. Picture 1: ReTac Smooth 150 mural.

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Inside Retail

OCTOBER 28, 2021

The name change comes as the world’s largest social media company battles criticisms from lawmakers and regulators over its market power, algorithmic decisions and the policing of abuses on its services. In 2019 it launched a new logo to create a distinction between the company and its social app.

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Inside Retail

JANUARY 16, 2023

Artificial intelligence (AI) systems are used by retailers – mostly for high complexity projects, according to 2019 research. Social media content can [also] be time consuming, [but] I have used the AI to come up with a month of content.

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Inside Retail

JULY 7, 2023

She went on to say that Mise-En-Scene has particularly experienced a compound sales growth of nearly 30 per cent since 2019, demonstrating its popularity among customers. The company has seen increasing online search and millions of posts on social media with the #kbeauty hashtag.

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Inside Retail

APRIL 27, 2022

The report is designed for smart retailers seeking growth outside of their core markets, highlighting four distinct behaviours that have emerged from the latest consumer research. During 2019, for example, the average consumer purchased from a total of nine online retailers per year, whereas they’re now shopping from as many as 15 retailers.

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Inside Retail

OCTOBER 17, 2021

In the last such ‘normal’ year’, 2019, Tourism Research Australia estimated that foreign visitors spent AU$31 billion in Australia. At the same time, I pointed out that estimated tourism expenditures by Australians overseas in 2019 were approximately $60 billion. Why is this an issue? Australia’s brand damage: Will it dampen tourism?

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Inside Retail

JULY 12, 2022

In an exclusive interview with Inside Retail , Deena Bahri, StockX’s chief marketing officer, revealed the thinking behind the new campaign, which was created in partnership with New York-based creative agency Mojo Supermarket. Tell the world what you’re about without ever saying a word,” the campaign video states. Focus on global growth.

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Inside Retail

SEPTEMBER 26, 2022

Online sales, favoured during lockdowns, might have been expected to decrease as life returned to normal, however, the research showed the trend endured, accounting for 3 per cent of total sales in 2019 to 6 per cent in 2021. Sportswear is proving a strong and “safe bet” in menswear, the research concluded.

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Inside Retail

MAY 23, 2023

Domestic travel volume is now 90 per cent of 2019 figures, and spending has bounced back to around 70 per cent of pre-pandemic levels. According to the World Tourism Organisation , before the pandemic, mainland China had the largest outbound travel market in the world, both in number of trips and total spend.

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Hunton Andrews Kurth

APRIL 19, 2023

The proposed consent order imposes an $872,577 judgment and requires the respondents to comply with the FTC’s requirements for marketing products as made or assembled in the United States. Companies marketing their products as “Made in USA” should consult the FTC’s Enforcement Policy Statement on U.S.

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