Inside Retail

JANUARY 28, 2024

Shortly after his appointment, Gap Inc reported a US$16 million net loss in the fourth quarter of 2020, with Banana Republic’s sales dropping two per cent from 2019 levels. While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era.

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Inside Retail

APRIL 15, 2024

Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. I think people appreciate a small business taking on the giants on social media,” said Sakr. “If

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Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.

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Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Inside Retail

AUGUST 8, 2023

The iconic brand raised interest again when, in 2019, it partnered with the video game franchise League of Legends. Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up.

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Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.

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Inside Retail

JANUARY 31, 2023

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products.

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Inside Retail

AUGUST 12, 2021

For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends.

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Onyx

SEPTEMBER 12, 2019

These three words were the speech given by a marketing agency that won at the 2019 Content Marketing Awards in downtown Cleveland, Ohio. This response was prompted by Robert Rose, the Chief Strategy Advisor for Content Marketing Institute, asking winners to speak a few words when coming up on stage to accept their awards.

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Retail Focus

MAY 14, 2024

Although social media platforms like X (Twitter), Instagram, and Facebook have long been staples in marketing campaigns, another medium that’s been gaining traction and proving its worth is Twitch. With around 19 million followers, Adidas invited him to collaborate in 2019, promoting their sportswear and gaming-related products.

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Inside Retail

OCTOBER 21, 2021

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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Inside Retail

NOVEMBER 18, 2021

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. trillion Chinese consumers spent in 2019. trillion, and the US$5.6 personal care. ? home, mother and infant.

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Inside Retail

MAY 29, 2022

Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Although physical stores will continue to play a role, the rise of technology and e-commerce has shifted consumer behaviour and preferences. DTC is poised to grow.

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Inside Retail

AUGUST 22, 2022

However, earlier this month, it drew anger from Chinese social media users after its Spanish Instagram account posted a picture of dolls, one of which it called a “Japanese geisha doll” but which Chinese users pointed out was wearing a qipao dress, a traditional Chinese outfit.

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Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. per cent in 2019. Let’s take a closer look.

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Inside Retail

AUGUST 21, 2022

Sephoria was originally a physical event, in 2018 and 2019. Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. From newspapers to AR filters.

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Inside Retail

AUGUST 29, 2023

According to a report conducted by ThredUp, an online consignment and thrift store, the US secondhand market is expected to reach (US$70 billion) by 2027. Globally, the market is expected to reach (US$350 billion) in the same time period. But what about the brands that consumers are buying on these platforms?

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Inside Retail

MAY 5, 2022

Currency-adjusted sales rose to US$820 million (€772 million), driven by the German luxury brand’s key markets of Europe and the Americas, which grew 21 per cent and 17 per cent respectively against the first quarter of the 2019 financial year. This enabled the group to grow its operating profit by $41.4

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RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store.

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Inside Retail

NOVEMBER 20, 2022

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. Thomasz focuses on the financial, wholesale and customer service side of the business, while Schmidt looks after marketing and creative. Being keen consumers, we knew what we wanted,” she said. “We

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Inside Retail

APRIL 27, 2022

The report is designed for smart retailers seeking growth outside of their core markets, highlighting four distinct behaviours that have emerged from the latest consumer research. Consumers are also buying from more product categories than they did in the past, meaning a broader reliance on e-commerce to meet their buying demands.

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Inside Retail

JULY 26, 2021

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. These tactics also highlight the influence and impact social media has on creating and converting demand. Second-life commerce.

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Inside Retail

JUNE 3, 2021

We see digital fashion as an emerging avenue for all stakeholders in the industry, both creatively and in terms of its potential as a new market. It fulfills the needs and wants of the next generation consumer, particularly with the recent boom of avatar dressing in gaming, NFTs and the rise of blockchain.”. Fashion forwards.

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Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

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Inside Retail

AUGUST 27, 2023

However, in recent years, Marc Jacobs has been making a comeback, both on social media and in sales revenue. In 2019, Marc Jacobs launched a handbag dubbed “The Tote Bag”, which went viral a year later on TikTok for its stylish simplicity and fairly accessible price point.

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Inside Retail

SEPTEMBER 26, 2022

Online sales, favoured during lockdowns, might have been expected to decrease as life returned to normal, however, the research showed the trend endured, accounting for 3 per cent of total sales in 2019 to 6 per cent in 2021. At the same time, this type of initiative fits post-Covid consumer craving for live interaction.

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Inside Retail

JULY 12, 2022

In an exclusive interview with Inside Retail , Deena Bahri, StockX’s chief marketing officer, revealed the thinking behind the new campaign, which was created in partnership with New York-based creative agency Mojo Supermarket. Tell the world what you’re about without ever saying a word,” the campaign video states. Focus on global growth.

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Inside Retail

JANUARY 16, 2023

Artificial intelligence (AI) systems are used by retailers – mostly for high complexity projects, according to 2019 research. Social media content can [also] be time consuming, [but] I have used the AI to come up with a month of content.

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Inside Retail

MAY 23, 2023

Domestic travel volume is now 90 per cent of 2019 figures, and spending has bounced back to around 70 per cent of pre-pandemic levels. According to the World Tourism Organisation , before the pandemic, mainland China had the largest outbound travel market in the world, both in number of trips and total spend.

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Inside Retail

OCTOBER 5, 2022

Founded in 2019, Pilgrim is a direct-to-consumer (D2C) beauty and personal care brand in India that combines native beauty traditions from around the world with the wanderlust spirit of a modern millennial. At the same time, Pilgrim listens closely to what the local market wants. Hence, the name: Pilgrim. Ramping up sales.

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Hunton Andrews Kurth

APRIL 19, 2023

The proposed consent order imposes an $872,577 judgment and requires the respondents to comply with the FTC’s requirements for marketing products as made or assembled in the United States. Companies marketing their products as “Made in USA” should consult the FTC’s Enforcement Policy Statement on U.S.

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Inside Retail

JANUARY 8, 2022

million digitally active customers with Australian retailers, we can save consumers money while boosting retailers’ sales. Looking at the year ahead, one big question for Australian retailers will be how to maintain and build on these digital connections with consumers and find new incremental channels for growth.

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Inside Retail

AUGUST 3, 2021

Supermodel Halima Aden on the runway at The Iconic’s summer show in 2019. Retailers who make appropriate clothes, also need to know how to approach marketing effectively, so modest shoppers can find them quickly and easily without hours of rack sifting. This can make shopping less daunting and less time consuming.

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Inside Retail

OCTOBER 6, 2021

In an environment of continuous travel restrictions, store closings, global restructuring and growth in omnichannel sales, luxury brand executives must stay one step ahead of competitors to streamline sales and distribution processes, retain high-value loyal customers and reach out to new ones in new markets. China, the place to be.

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