2019 Marketing Social Media Tailored 
Inside Retail
JANUARY 28, 2024
Shortly after his appointment, Gap Inc reported a US$16 million net loss in the fourth quarter of 2020, with Banana Republic’s sales dropping two per cent from 2019 levels. While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era.
Retail Focus
APRIL 4, 2024
In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.
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Inside Retail
FEBRUARY 15, 2024
As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.
Inside Retail
NOVEMBER 9, 2021
In 2019, it agreed to make changes to its ads platform as part of a settlement over housing discrimination issues. Its tailored ad abilities are used by wide-ranging advertisers, including political campaigns and social issue groups as well as businesses. of Facebook’s 2020 revenue. presidential election.
Inside Retail
JULY 7, 2023
She went on to say that Mise-En-Scene has particularly experienced a compound sales growth of nearly 30 per cent since 2019, demonstrating its popularity among customers. The company has seen increasing online search and millions of posts on social media with the #kbeauty hashtag.
Inside Retail
MAY 29, 2022
And as the e-commerce market in Southeast Asia has grown, so have demands from consumers for a highly personalised, integrated, one-stop-shop experience delivered seamlessly through multiple retail channels. Businesses are also stepping up their game to meet consumer demands.
Inside Retail
MAY 23, 2023
Domestic travel volume is now 90 per cent of 2019 figures, and spending has bounced back to around 70 per cent of pre-pandemic levels. According to the World Tourism Organisation , before the pandemic, mainland China had the largest outbound travel market in the world, both in number of trips and total spend.
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