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Self-service micro market chain Morsl raises $5 million for expansion

Inside Retail

Self-service micro market chain Morsl has secured $5 million in a series-A capital round, increasing the company’s valuation to $14.4 Borland added that the new capital would allow the company to market its services and show how it can provide employers with a workable wellness solution for their employees. The company invested $4.3

Expansion 130
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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

In August 2018, a sports tournament was held in Vancouver’s Rogers Arena. The 2018 event set the record for the largest esports prize pool, beating out the previous holder, The International 2017. To put this year’s awards into perspective, here’s how they compare other 2018 sporting events: The 2018 U.S.

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Convenience in beauty is our largest differentiating factor.

Marketing 130
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Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

Just Beatnik it James Chan, head of marketing at Reebok, told Inside Retail , “Reebok Australia’s brand strategy centres on positioning as the leading irreverent sports brand.” Successful collaborations can significantly expand a brand’s reach into diverse markets and customer demographics.

Boutique 245
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As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

In the past few years, the lab-grown diamond market has grown exponentially. billion in 2021, according to global research and consulting firm Allied Market Research, it is expected to reach US$55.6 The rise of the synthetic diamond market The first known batch of lab-grown diamonds was created by General Electric in 1954.

Jewelry 246
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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

The plan, according to Oroton’s chief executive Jenny Child is to inspire customers to come in-store to check out the technology, as well as invite passersby to engage with the mirrors. While Oroton is the first brand in Australia to bring Zero10’s smart mirrors to market, other brands have been experimenting with similar technologies.

Fashion 290
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How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. However, the impact of these marketing shifts remains to be seen. Customers are craving reasons to engage with a brand, online and offline. Net sales fell for the brand by 3 per cent to $6.2

Fashion 147