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10 Custom Accessories for Trade Show Booths 

Trade Show Booth Companies - Trade Group

Maybe all it needs is one or two custom accessories. When done right, custom accessories for trade show booths can elevate the experience for attendees. Here are ten custom accessories for trade show booths that can help you put your best foot forward. Hanging Signs Corsair Hanging Sign at TwitchCon 2018. What changed?

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Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

Just Beatnik it James Chan, head of marketing at Reebok, told Inside Retail , “Reebok Australia’s brand strategy centres on positioning as the leading irreverent sports brand.” Successful collaborations can significantly expand a brand’s reach into diverse markets and customer demographics.

Boutique 263
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As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

In the past few years, the lab-grown diamond market has grown exponentially. billion in 2021, according to global research and consulting firm Allied Market Research, it is expected to reach US$55.6 The rise of the synthetic diamond market The first known batch of lab-grown diamonds was created by General Electric in 1954.

Jewelry 246
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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

The plan, according to Oroton’s chief executive Jenny Child is to inspire customers to come in-store to check out the technology, as well as invite passersby to engage with the mirrors. While Oroton is the first brand in Australia to bring Zero10’s smart mirrors to market, other brands have been experimenting with similar technologies.

Fashion 290
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How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. However, the impact of these marketing shifts remains to be seen. Customers are craving reasons to engage with a brand, online and offline. Net sales fell for the brand by 3 per cent to $6.2

Fashion 147
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. Szwede also told the AFR in 2018 that the split between online and store sales was roughly 50-50, with about 70 per cent of wholesale sales going to China.

Artistic 244
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“Platform for change”: Coachtopia boss talks circular design and pop-ups 

Inside Retail

Besides targeting Gen Z in its marketing, with a strong focus on user-generated content and its commercial, Coachtopia is also working with the Gen Z consumer, both behind and in front of the camera, to better serve the interests of the younger, fashion-savvy generation.

Design 264