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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

In August 2018, a sports tournament was held in Vancouver’s Rogers Arena. The 2018 event set the record for the largest esports prize pool, beating out the previous holder, The International 2017. To put this year’s awards into perspective, here’s how they compare other 2018 sporting events: The 2018 U.S.

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Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

Just Beatnik it James Chan, head of marketing at Reebok, told Inside Retail , “Reebok Australia’s brand strategy centres on positioning as the leading irreverent sports brand.” Successful collaborations can significantly expand a brand’s reach into diverse markets and customer demographics.

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Convenience in beauty is our largest differentiating factor.

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As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

In the past few years, the lab-grown diamond market has grown exponentially. billion in 2021, according to global research and consulting firm Allied Market Research, it is expected to reach US$55.6 The downfall derived from months of lowered consumer demand, lowered average selling prices, and increased expenses. per cent.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130
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How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. However, the impact of these marketing shifts remains to be seen. Last week, the retail industry was buzzing with the news that Victoria’s Secret’s fashion show is coming back.

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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products.

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