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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media.

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

The 2018 event set the record for the largest esports prize pool, beating out the previous holder, The International 2017. This group doesn’t want to be sold to; they want to be engaged. It was an esports tournament, specifically The International – an annual Dota 2 world championship. A slow-motion video at a Red Platform.

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How Superdry is using WeChat, Weibo and Little Red Book this Lunar New Year

Inside Retail

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). There’s a bit more of a community aspect to these platforms. LRB’s audience may be smaller, but users do tend to spend big on the platform.

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Customer experience innovations for 2017

Barber Design

We’d really like to put it all behind us by taking a look at some of the big customer experience innovations in store for retailers in 2017. She suggests that many more physical stores and storefronts will be consistent across all channels – including social media, e-commerce, apps and in store. Wearable Tech.

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Six of the best digital retail strategies for 2017

Barber Design

Social Marketing for Social Engagement. Social media marketing is flourishing. Use things that will attract a response – such as a call to action – and make sure you study your social media insights and analytics to see what works and what doesn’t and tailor your campaigns accordingly.

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Here’s how Farfetch is creating the store of the future

Inside Retail

Digital showrooms and interactive virtual spaces are becoming the norm in retail as entirely new channels to engage and showcase products. When we’re not confined by physical walls, we have the potential to craft experiences that redefine brand engagement and can touch people anywhere in the world.