Remove 2017 Remove Engagement Remove Marketing Remove Social Media
article thumbnail

How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. We stand out because we know what we stand for… good quality shoes.

Marketing 178
article thumbnail

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Luxury brands prioritise the customer experience in their digital transformation efforts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

article thumbnail

4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

The 2018 event set the record for the largest esports prize pool, beating out the previous holder, The International 2017. This group doesn’t want to be sold to; they want to be engaged. For esports, experiential marketing is a natural fit because, in many ways, consumers already experience esports when they play.

article thumbnail

How Superdry is using WeChat, Weibo and Little Red Book this Lunar New Year

Inside Retail

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). Marketing on these platforms does require a different approach to their Western counterparts, however.

article thumbnail

Customer experience innovations for 2017

Barber Design

We’ve seen the Brexit effect followed by plummeting markets after Donald Trump’s surprise win in the US presidential election. We’d really like to put it all behind us by taking a look at some of the big customer experience innovations in store for retailers in 2017. UX is after all, the new marketing.”. Wearable Tech.

Display 52
article thumbnail

Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates. million likes to date,” she stated.

Strategy 130