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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands prioritise the customer experience in their digital transformation efforts.

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50 years: How Carpet Court became a $500 million flooring powerhouse

Inside Retail

The vast majority are really engaged and – should they wish to leave – we don’t block them, which is quite unique in this industry.” The brand’s new tagline – dream it, style it, live it – is part of this campaign, with the company seeking to engage with its customers during the “dream it” stage.

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

Retail TouchPoints, 2017) Using complementary colours in displays can increase sales by 35%. Colour Marketing Group, 2019) Enhancing Customer Experience Shoppers spend 20% more time in shops with well-designed visual merchandising. National Retail Federation, 2020) Interactive displays can boost product engagement by 40%.

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

Retail TouchPoints, 2017) Using complementary colours in displays can increase sales by 35%. Colour Marketing Group, 2019) Enhancing Customer Experience Shoppers spend 20% more time in shops with well-designed visual merchandising. National Retail Federation, 2020) Interactive displays can boost product engagement by 40%.

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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Customer experience LSKD has ‘audacious’ growth plans for the next few years and Shaughnessy is expected to play a key role in helping the brand create a unique in-store experience and ensuring the right products are stocked in each store.

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Is the DTC business model dead, or just evolving?

Inside Retail

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

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5 innovative fashion tech brands you should know

Inside Retail

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. It was 2017 when I first came across Bolt Threads during SXSW in Austin, Texas.

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