Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok.

Expansion 130

Expansion Planning Social Media Fashion 130

Inside Retail

AUGUST 3, 2023

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. Authenticity wins One key shift in consumer behaviour is the growing preference for authenticity over highly curated content.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. The store is media Doug Stephens’ book Reengineering Retail was published in 2017. Known as The Retail Prophet, Stephens included a section called The Store is Media.

Strategy 147

Strategy Fashion Apparel Advertising 147