Inside Retail

AUGUST 3, 2023

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. On the social media front, Burger King ventured into the TikTok space in August 2022, and the brand has garnered 52,000 followers and 1.1

Strategy 130

Strategy Social Media Consumer Engagement 130

Parcel Pending

JANUARY 7, 2022

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media. Four Strategies for Improving Social Commerce.

Social Media 52

Social Media Sporting Goods Consumer Shopping 52

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JUNE 2, 2021

However, there’s a concerted effort by local brands and favourable government policies to change this dynamic and Chinese brands not only want to take over the top end of the market but openly advertise these goals. The influence of social media. Late nights and “staying-up culture (????)” There are about3.5

Social Media 130

Social Media Marketing Consumer Gifts 130

Retail Design Institute

JULY 20, 2022

In his 40-year career, Hensley touch many lives and his untimely passing inspired an outpouring on social media. Of course, Hensley was just the person to call given he worked as art director and creative manager of Dayton Hudson’s advertising and marketing department in the 1980s and early ‘90s.

Department Stores 52

Department Stores Social Media Artistic Advertising 52

Inside Retail

JULY 21, 2021

Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. If done correctly, with the right research and the right budget, Sorensen said podcasting can be a great marketing tool that can really reach the brand’s target audience in a far deeper and more detailed way than the usual advertising.

Social Media 246

Social Media Light Target Market Marketing 246

Inside Retail

JULY 13, 2022

While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media. The first experiment was using it with KFC and Alibaba, where people could smile to pay back in 2017,” Marian told Inside Retail.

Consumer 147

Consumer Social Media Tailored Advertising 147

Parcel Pending

MARCH 6, 2021

Of those, 28% indicated they would add more online advertising, 18% would invest in more content marketing , 15% would pursue more organic growt h, and 12% are looking to enhance their social media marketing strategy. Leverage Social Media Platforms. 60% of TikTok users were age 16 to 24 2.

Social Media 52

Social Media Strategy Marketing Management 52

Retail Bound

JANUARY 24, 2023

Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. My go-to contacts at so many of these publications have moved on or have their advertising dept reach out to my pitches. It is disheartening!” says Tana.

Advertising 52

Advertising Social Media Gifts Form 52

Inside Retail

OCTOBER 11, 2023

Instead of the standard 30-40 percent trade margin that traditional retailers were factoring in as a cost of selling products, DNVBs went straight to consumers, often through social media, short viral videos, and simple go-to market products, such as Dollar Shave Club’s subscription razors and All b irds ’ sustainable sneakers.

Engagement 130

Engagement Strategy Consumer Marketing 130

CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. The first opened in Milan in July 2017, followed by a second location in Shanghai. Arielle Charnas launched her Something Navy collection in 2009.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. The store is media Doug Stephens’ book Reengineering Retail was published in 2017. Known as The Retail Prophet, Stephens included a section called The Store is Media.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

AUGUST 29, 2023

Since the brand was founded back in 2017, we’ve certainly seen a positive shift when it comes to conversations about safe sex and using condoms, however, there is still a long way to go. Daftary says there has already been a shift in the conversation over condoms, thanks to social media. A Moments billboard.

Advertising 130

Advertising Social Media Marketing Engagement 130

Inside Retail

JUNE 15, 2023

Corporate backing for the Voice reflects an emphasis on environmental, social, and governance considerations, also evident in businesses’ support for same-sex marriage in a 2017 plebiscite. “For corporates, this is a moment that probably surpasses the political lines and divides.” Opponents have pushed back.

Social Media 130

Social Media Art Planning Advertising 130