Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

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Inside Retail

APRIL 14, 2023

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. She moved to Australia in 2016 and launched Go For Zero in 2018. I had to learn about Google and Facebook advertising,” she says.

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Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

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Inside Retail

AUGUST 31, 2023

Meanwhile Holt, who was appointed general manager of sustainability, health and quality at Woolworths in 2016, explained that the team would discuss plans at length in order to determine which initiatives would resonate with customers, and actually work. “My However, there have been claims that the health-star ratings are misleading.

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Inside Retail

JULY 7, 2022

Robinson joined the company in 2016 as an advisory board member, focusing on range development, market growth, channel expansion, technical enhancements and operational and financial improvements. He also held the position of chief marketing officer and group executive digital at David Jones. I certainly can’t wait.”.

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Inside Retail

FEBRUARY 8, 2022

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It Private label.

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Inside Retail

MAY 27, 2021

After spending nearly five years as chief marketing officer at Catch, Ryan Gracie has left to join MyDeal , an up-and-coming online marketplace that listed on the ASX last October. . The conversation felt very much like the first conversation that I had with [Catch founders] Gabby and Hezi [Leibovich] back in 2016.

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Inside Retail

DECEMBER 1, 2022

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. IR: What do you love about your job? Be data-driven.

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Inside Retail

JUNE 12, 2023

Microsoft’s foray into this space with its Hololens in 2016 was marginally successful with 300,000 units sold. He thinks thatApple’s device could become a revenue generator for the company as it leverages third parties to design and market VR-based advertising campaigns.

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Inside Retail

SEPTEMBER 9, 2021

The social media giant, which reported revenue of about $86 billion in 2020, makes most of its money from advertising but has invested heavily in virtual and augmented reality, developing hardware such as its Oculus VR headsets and working on wristband technologies to support augmented reality glasses.

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Trade Show Booth Companies - Trade Group

FEBRUARY 15, 2024

Marketers excel at coming up with fun, outside-the-box ideas. For many, this freedom to brainstorm and, admittedly, be a little silly, is the main perk of being in marketing. Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves.

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Inside Retail

SEPTEMBER 22, 2021

In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). ” The fashion industry grows up.

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Inside Retail

FEBRUARY 2, 2023

While striking an optimistic tone on sales of services and iPhones, CEO Tim Cook said an uncertain economy is expected to hurt categories like gaming and digital advertising. This market has just a relentless ‘buy the dip’ mentality,” said Dennis Dick, a trader at Triple D Trading who does not have a position in Apple stock.

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Inside Retail

OCTOBER 21, 2021

billion purchase of LinkedIn in 2016. Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. Its shares have risen about 36 per cent in the last 12 months, giving it a market capitalization of nearly $320 billion.

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Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. China’s cosmetics market is expected to grow to achieve a market size of RMB 372.37 High-end products, dominated by foreign brands, are taking up a larger share of the market, increasing from 27 per cent in 2014 to 38.3

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Inside Retail

MAY 10, 2022

The Australian digital advertising industry grew by a record 24.2 billion, the strongest year-on-year increase since 2016. In order to beat the rising cost of short-term digital marketing, retailers must focus more on long-term growth strategies. per cent in FY21 to reach $11.4 So what’s the solution?

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Design Wanted

SEPTEMBER 3, 2021

Instead, the 2021 edition will address the post-pandemic market with more conscious consumers and a wider digitalization of the industry , which includes Salone del Mobile newly launched digital platform. Access via the digital world is a welcome development. The evolution of Patrizia Garganti.

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Inside Retail

JUNE 9, 2021

Williams hires new chief marketing officer. Former advertising firm executive Chris Willingham has joined the senior leadership team at iconic Australian footwear and apparel brand R.M. Williams as chief marketing officer. He will start on the new role in the coming weeks. Moncler announces first chief brand officer.

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Inside Retail

AUGUST 15, 2022

I was two weeks into the job and had come from a marketing background. Hannah Spilva and Verity Tuck came from an advertising background but wanted to revolutionise the online gifting world. However, acting on inclusivity is often deprioritised due to the unique requirements and perceived market size.

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CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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Barber Design

NOVEMBER 22, 2016

2016 has been quite a tumultuous year for retail. We’ve seen the Brexit effect followed by plummeting markets after Donald Trump’s surprise win in the US presidential election. UX is after all, the new marketing.”. Weinberg suggests four big marketing innovations that will help keep the High Street alive in the coming year: 1.

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Quarter 20

AUGUST 9, 2019

This is not just influencer marketing, but full ambassador programs with local in-store interaction. Walking, talking local advertisements that push people into the retail stores where they can continue their community experience (by seeing their coach featured in the store, etc). In 2016, a Korn Ferry study showed that, “.

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Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. The brand did the same for tennis star Maria Sharapova when she failed a drug test at the 2016 Australian Open, while her other sponsors decided to leave. Today’s audience values honesty and, above all, authenticity.

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Inside Retail

DECEMBER 6, 2021

In July 2020, more than 1,000 global companies temporarily stopped paid advertising on Facebook in protest of the proliferation of hate speech and misinformation on the platform. The outdoor brand appears to have deleted its US Facebook page and still doesn’t pay for advertising on the site. .

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Inside Retail

JUNE 3, 2021

We see digital fashion as an emerging avenue for all stakeholders in the industry, both creatively and in terms of its potential as a new market. Alternative applications in digital fashion are being explored beyond stunning 3D renders in advertising campaigns. Fashion forwards. It also collaborated with virtual influencer Perl.www.

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Inside Retail

JANUARY 24, 2023

The US Justice Department accused Alphabet’s Google on Tuesday of abusing its dominance in digital advertising, threatening to dismantle a key business at the heart of one of Silicon Valley’s most successful internet companies. Google shares were down 1.9 per cent on Tuesday. That business was about $31.7 billion in 2021 or 12.3

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