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R.M. Williams names new chief marketing officer

Inside Retail

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Williams as its new chief marketing officer. Before DDB, Willingham was the global director on the Nike brand at Wieden + Kennedy, overseeing campaigns for the 2016 Olympics and 2018 World Cup, among others.

Marketing 246
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Rising digital advertising costs are motivating retailers to build brand

Inside Retail

The Australian digital advertising industry grew by a record 24.2 billion, the strongest year-on-year increase since 2016. In order to beat the rising cost of short-term digital marketing, retailers must focus more on long-term growth strategies. per cent in FY21 to reach $11.4 So what’s the solution?

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. IR: Are you approaching that market differently than you would approach Australia and New Zealand? SS: We’re not.

Expansion 245
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US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

Savage x Fenty , Adore Me Consumer protection nonprofit Truth in Advertising filed a lawsuit in 2020 against Savage X Fenty and its parent company TechStyle, which also owns e-commerce platforms such as JustFab and Fabletics, for the company’s automatic enrollment techniques. or more, according to the complaint.

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US targets Google’s online ad business monopoly in lawsuit

Inside Retail

The US Justice Department accused Alphabet’s Google on Tuesday of abusing its dominance in digital advertising, threatening to dismantle a key business at the heart of one of Silicon Valley’s most successful internet companies. Google shares were down 1.9 per cent on Tuesday. That business was about $31.7 billion in 2021 or 12.3

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

Promotion 130
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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.