Rising digital advertising costs are motivating retailers to build brand
Inside Retail
MAY 10, 2022
The Australian digital advertising industry grew by a record 24.2 billion, the strongest year-on-year increase since 2016. In order to beat the rising cost of short-term digital marketing, retailers must focus more on long-term growth strategies. per cent in FY21 to reach $11.4 So what’s the solution?
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