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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Why the “stars are aligning” for a successful return of Marc Jacobs Beauty

Inside Retail

The rise and fall of Marc Jacobs Beauty Marc Jacobs Beauty quickly developed a devoted fanbase upon its debut into the world of cosmetics, with its gel eyeliners and the “eye-conic” long-wear eyeshadow palettes proving particularly popular with beauty lovers and makeup artists alike.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

While luxury brands are known to collaborate with artists , they have been pushing the boundaries of the luxury strategy by teaming up with unexpected non-luxury partners. During the 1990s, the media called lone children “ little emperors ” because they became the sole recipient of the family’s attention and financial support.

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5 mobile apps changing the way customers shop for fashion

Inside Retail

Between social networking, direct messaging, and entertainment/video platforms, shopping is on our mind a lot of the time. When we crave a fashion fix but need an alternative to social media, fashion publications, e-commerce websites, and streaming platforms, a mobile app might be the fashion distraction you’re after.

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In Memoriam: Kent D. Hensley 1960 – 2022

Retail Design Institute

In his 40-year career, Hensley touch many lives and his untimely passing inspired an outpouring on social media. He founded Hensley in 2015 and prior to that was a partner in Storeworks launched in 1999. At the time of his passing from cancer, Hensley operated Hensley Creative consulting with department store and chain stores.

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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

Ai Media Consulting’s 2022-23 report on consumer behaviour and the Hanfu industry states that the Chinese Hanfu market exceeded 10 billion yuan in 2021 and is projected to reach 19.11 billion) by 2025, a hundredfold increase from 2015. million views on local social media platform Xiaohongshu. billion yuan ($4.1

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What Meta’s move away from Instagram Shopping means for retailers

Inside Retail

The Artist Formerly Known as Facebook has thrown many harpoons at its white whale: transactional commerce. Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop.

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