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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. While luxury brands are known to collaborate with artists , they have been pushing the boundaries of the luxury strategy by teaming up with unexpected non-luxury partners. Collaborations are instantly recognisable in social media.

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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

Currently, Chinese Gen Zs make up nearly 270 million amid the country’s population and are the wealthiest consumer group to enter the market, with the average age of a luxury customer in China being 29 years old. billion) by 2025, a hundredfold increase from 2015. billion yuan ($4.1

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Why the “stars are aligning” for a successful return of Marc Jacobs Beauty

Inside Retail

The rise and fall of Marc Jacobs Beauty Marc Jacobs Beauty quickly developed a devoted fanbase upon its debut into the world of cosmetics, with its gel eyeliners and the “eye-conic” long-wear eyeshadow palettes proving particularly popular with beauty lovers and makeup artists alike.

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What Meta’s move away from Instagram Shopping means for retailers

Inside Retail

The Artist Formerly Known as Facebook has thrown many harpoons at its white whale: transactional commerce. Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop.

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In Memoriam: Kent D. Hensley 1960 – 2022

Retail Design Institute

In his 40-year career, Hensley touch many lives and his untimely passing inspired an outpouring on social media. He founded Hensley in 2015 and prior to that was a partner in Storeworks launched in 1999. At the time of his passing from cancer, Hensley operated Hensley Creative consulting with department store and chain stores.

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Making an inkpact

Retail Insider

And this is very much the premise of the innovative marketing company Inkpact, which was set up in 2015 by Charlotte Pearce who had a moment of epiphany at a conference when she discovered someone bemoaning the lack of progress they were making in setting up meetings – with emails having no effect whatsoever. No-one, that’s who.