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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Why the “stars are aligning” for a successful return of Marc Jacobs Beauty

Inside Retail

The rise and fall of Marc Jacobs Beauty Marc Jacobs Beauty quickly developed a devoted fanbase upon its debut into the world of cosmetics, with its gel eyeliners and the “eye-conic” long-wear eyeshadow palettes proving particularly popular with beauty lovers and makeup artists alike.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. These collaborations are becoming increasingly popular, especially with Chinese consumers.

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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

Guochao , which can roughly be translated as ‘China chic’ is a trend that is rapidly growing in popularity amongst the country’s core consumers – Millennials and Gen Z. billion) by 2025, a hundredfold increase from 2015. billion yuan ($4.1 Florasis (also known as Hua Xizi locally) is a high-end beauty brand based in Hangzhou. .

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Making an inkpact

Retail Insider

And this is very much the premise of the innovative marketing company Inkpact, which was set up in 2015 by Charlotte Pearce who had a moment of epiphany at a conference when she discovered someone bemoaning the lack of progress they were making in setting up meetings – with emails having no effect whatsoever. No-one, that’s who.