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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

The brand is known for its rose mist and hand cream and in 2013, it commissioned rose breeder George Thomson to create the Jurlique Rose, a proprietary hybrid flower that reportedly improves the skin barrier function. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products.

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Plus, Nike’s partnership with Apple now meant music, running and social media were blurring. In 2013, one year after the first She Runs The Night experience and eight years after the journey started, Nike overtook ASICS and claimed the number one position in sales of technical running shoes. We put the foot to the floor.

Strategy 130
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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

The Tasmanian brand opened its first store in Hobart in 2013, followed by a flagship store three years later at Melbourne Central. During my first year out of school, I discovered the world of social media and how we could reach an audience beyond our tiny shopfront, from that point onward I was hooked.

Marketing 279
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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral.

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Buckle Up, Retailers: Strategies For Growth During The Most Frugal Holiday Season Ever

RetailMinded

The most resilient retailers will keep a cool head by adopting a multitude of strategies, like the ones below, to target and retain customers, perform great customer service, keep sales moving and cash flow healthy. . The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

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Analysts say Adidas took too long to cut ties with Ye over hate speech

Inside Retail

The announcement came after several days of mounting pressure on the sportswear brand to cut ties with the controversial celebrity, with whom it has worked on Yeezy-branded shoes and apparel since 2013. Staying silent was not the PR strategy to get Adidas out of this hole. But, it seems to be their default,” Porter said.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

This often drives frustrated consumers to social media and other platforms in the hopes of finding influencers or fellow beauty enthusiasts with similar complexions or hair traits. A longtime beauty lover, Clay got her professional start in the field as a marketing intern for legacy perfume and cosmetics house Lancôme in 2013.