Inside Retail

MAY 19, 2024

It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products. There are so many messages…we need to have the most impactful one in front of consumers.”

Social Media 264

Social Media Customer Retention Department Stores Concept 264

Inside Retail

MARCH 29, 2022

As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. Plus, Nike’s partnership with Apple now meant music, running and social media were blurring. The Nike Run Clubs (NRC) were proving to be a powerful consumer experience.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

RetailMinded

NOVEMBER 13, 2022

Facing a Christmas that some economists predict could be ‘called off’ in the eyes of consumers, retailers are braced to do all they can to help shoppers spread the cost; and in turn, keeping profits stable and business afloat. The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

Strategy 87

Strategy Flow Social Media Planning 87

Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

Social Media 130

Social Media Advertising Marketing Consumer 130

Inside Retail

APRIL 28, 2021

Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Shein’s inclusive strategy makes a lot of sense.

Fashion 162

Fashion Social Media Target Market Consumer 162

RetailMinded

FEBRUARY 17, 2021

This means it’s time for a much-needed strategy change for clothing and accessory retailers. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Consumer consciousness of these issues is growing.

Fashion 113

Fashion Accessories Accessories Consumer 113

Inside Retail

JULY 4, 2022

China was the largest consumer of K-beauty products. The growth rate of Korean cosmetics exports to China was an average of 66 per cent from 2013 to 2017. It also did not help that the wider consumer trends were now rejecting K-beauty’s overzealous multi-step skin routines and its outdated maximalist packaging.

Social Media 130

Social Media Consumer Shopping Marketing 130