Inside Retail

APRIL 19, 2024

Inside Retail : You officially launched Babyboo in 2013, when you were just 17 years old and working as a casual at Pizza Hut. IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. What inspired you to start your own fashion brand?

Social Media 246

Social Media Strategy Engagement Tailored 246

Inside Retail

MARCH 29, 2022

Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. You can run in whatever brand of shoes you like, but if you throw your ASICS, New Balance or Brooks in the big recycling cage, we’ll fit you in a pair of new Nike running shoes at cost. But we were getting our butts handed to us on a plate by ASICS.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

RetailMinded

FEBRUARY 17, 2021

This means it’s time for a much-needed strategy change for clothing and accessory retailers. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Behind the top that only costs $7.99

Fashion 113

Fashion Accessories Accessories Consumer 113