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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. The Nike brand DNA is anchored in running shoes.

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How beauty brands are powering growth on Tiktok

Inside Retail

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Innovative campaigns and quality products propel e.l.f. to TikTok stardom.

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“All about experience”: Inside Sands Retail’s approach to bricks-and-mortar

Inside Retail

The market has moved a lot since I started back in 2005. The group is laser-focused on Gen Z and millennials, and its marketing initiatives on social media have become ‘supercharged’ over the years, especially with the digital transformation that has occurred since the onset of the pandemic. Empathy goes a long way.

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What is Experiential Marketing?

Trade Group

Experiential marketing is a marketing strategy centered on providing experiences to consumers. A good experiential-based marketing strategy will: Involve more than two senses Produce positive emotion Be sharable on social media And, of course, relate to your brand message. Give us a call at 800-343-2005 or?

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The Four Steps to Securing Leads at Tradeshows

Trade Show Booth Companies - Trade Group

For example, research what percentage of your audience is attending the show, and then contact them through email and social media to let them know you’re going to be there. Social Media. Therefore, telling people about your existence begins on your social media accounts and email campaigns.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

Balance 130
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3 Immutable Laws of Marketing for Trade Shows 

Trade Show Booth Companies - Trade Group

As everyone gears up for what is set to be the most normal year of the 2020s, it’s important to not have a “normal” marketing strategy–especially if you’re attending trade shows or conferences. How do you know if your marketing strategy is “normal”? The first step in developing the right strategy is learning the laws.