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How beauty brands are powering growth on Tiktok

Inside Retail

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Innovative campaigns and quality products propel e.l.f. to TikTok stardom.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

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The Four Steps to Securing Leads at Tradeshows

Trade Show Booth Companies - Trade Group

For example, research what percentage of your audience is attending the show, and then contact them through email and social media to let them know you’re going to be there. Social Media. Therefore, telling people about your existence begins on your social media accounts and email campaigns.

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How Your Startup Can Benefit from Tradeshows

Trade Group

Let’s make a brief comparison between different forms of marketing and advertising and why you should, at the very least, include tradeshows as part of your strategy. Unless you’re advertising for the Superbowl or some other live sporting event, it isn’t easy to promote effectively through this medium. Social Media.

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How to Win Best in Show at RSA

Trade Group

3: Train booth staff on key messaging and engagement strategies. People love sharing their experiences on social media, and judges will take notice if your brand and activities at your booth start trending alongside #RSA2022 hashtags. If you need tips on how to fine tune your messaging in face-to-face environments, we can help.

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REIMAGINING BUSINESS SPACES: TRADE SHOWS 

Trade Show Booth Companies - Trade Group

For example, there is much more value in trade shows than simply increasing revenue, such as the promotional value in the form of brand awareness, impressions, and social media follows. While the actual operations and strategy for virtual events still needs to be worked out, don’t discount it entirely. The Trade Group ?are

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REIMAGINING MEETING SPACES: TRADE SHOWS 

Trade Show Booth Companies - Trade Group

For example, there is much more value in trade shows than simply increasing revenue, such as the promotional value in the form of brand awareness, impressions, and social media follows. While the actual operations and strategy for virtual events still needs to be worked out, don’t discount it entirely. The Trade Group ?are