2005 Marketing Social Media Strategy 
Inside Retail
MARCH 29, 2022
When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. Nike had 14 per cent market share of technical running shoes.
Inside Retail
AUGUST 30, 2021
More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,
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Trade Group
NOVEMBER 15, 2021
The answer you’re looking for is experiential marketing. The question “what is experiential marketing” is typically tossed around as marketers fumble to find an answer that is concrete and specific. Here at the Trade Group, we have been standing on the precipice of many marketing trends. A Hot Potatoe Question.
Inside Retail
NOVEMBER 14, 2022
It’s something very unique in the tourist market,” he said. The market has moved a lot since I started back in 2005. Sands Retail is collaborating with events like Macau Fashion Week and launching targeted marketing initiatives to bring in tourists from Europe and the United States too. Empathy goes a long way.
Trade Show Booth Companies - Trade Group
JANUARY 19, 2022
As everyone gears up for what is set to be the most normal year of the 2020s, it’s important to not have a “normal” marketing strategy–especially if you’re attending trade shows or conferences. How do you know if your marketing strategy is “normal”? The first step in developing the right strategy is learning the laws.
Inside Retail
NOVEMBER 30, 2023
She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. ET: I think being a PR professional today requires so much more than just media management skills.
Trade Show Booth Companies - Trade Group
DECEMBER 8, 2021
Here’s a reminder about the four steps to marketing successfully at tradeshows. For example, research what percentage of your audience is attending the show, and then contact them through email and social media to let them know you’re going to be there. Social Media. But don’t worry, champ.
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