Nisa gets festive online as well as in store

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Nisa is putting a special effort into digital marketing this Christmas, in order to boost both seasonal spirit and profits.

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The symbol group’s Christmas campaign is already posted online at nisalocally.co.uk/christmas allowing shoppers to access party guides with recipes and promotions.

Luke Scott, digital content manager at Nisa, said: “Everyone missed out on so much last Christmas because of Covid, so we’ve designed our digital marketing to focus on that, providing some great inspiration for shoppers with menu ideas, decor and ways to keep guests entertained.

“Each guide is for a different type of gathering and will be shared on social media for customers to tap into.”