Shopt kicks off ‘staycation’ campaign

The campaign is running until the end of September and offers “big-name” promotions and cash rewards up to £10 per promotion.

Depending on the offer, retailers will need to upload photos of the products on shelves for Shopt to review, engage with supplier content or provide feedback to receive cash rewards.

Shopt is also running a digital media campaign this summer to raise awareness of the app and to increase usage.

Alexa Hester, marketing communications manager at Shopt, said: “Our aim is to help convenience retailers grow their business by connecting them with brands, regardless of size of store or location.

“Shopt gives every retailer the chance to hear about new products, core lines, ranging advice and market trends – and earn rewards for stocking the products that their customers love.

“With 93% of accommodation in popular areas fully booked in the UK, there is a clear opportunity for local stores to capitalise on this summer.

“Our staycation campaign, which features an array of topical summer products, is a fantastic way to reintroduce existing members to the app and entice new sign-ups.

“Between 100 and 150 offers go live every month – across multiple brands from all the categories – so there is something for everyone.

“The app offers an instant connection to brands, at a time that suits the retailer, at the touch of a button.”