Moy Park kicks off World Cup on-pack promotion

By David Harris in Chilled 21st November 2022

Poultry producer Moy Park is offering customers football-related prizes during the World Cup.

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Shoppers who buy Moy Park breaded chicken products can enter via a peel-off sticker on the pack, where they will find a QR code that will take them to an online entry form.

Prizes include a PS5 and FIFA bundle, a team football shirt, branded footballs and cash.

Winners will be chosen at random until the promotion ends on 18 December.

Ellen Wright, senior brand marketing manager at Moy Park, said: “The World Cup offers lots of opportunities to get the family together during the winter sporting season and we are delighted to be part of it.

“Our breaded chicken products are crowd-pleasers when it comes to hosting a festive gathering or sitting down to watch the football.”