The new packs will be available from December and feature “vibrant colours, sharp graphics and bold patterns”.
John McDougall, brand manager at KP Snacks, said: “Hula Hoops is an iconic brand and continues to be a dominant player in the crisps, snacks and nuts category, having recently surpassed the £150m milestone.
“We are delighted to be reinvigorating the brand with an exciting packaging update across the entire range to continue driving its strong position.”