JJ Whitley is feeling blue with latest vodka launch

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Vodka brand JJ Whitley has launched a Blue Raspberry Russian Vodka variant.

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The variant has both raspberry and blueberry flavours in a 700ml bottle, retailing at £16 with a 38% ABV.

The brand said the new launch can be enjoyed straight, over ice, with a mixer or as part of a cocktail.

Simon Jackman, senior global marketing manager for white spirits at Halewood Artisanal Spirits, said; “Following the successful launch of our JJ Whitley Artisanal Gold Vodka earlier this year, we’re continuing to expand our range with the addition of our new Blue Raspberry flavour.

“This latest release offers the same eye-catching metallic bottle, which is guaranteed to stand on shelf.

“Plus, the brilliant, bright blue liquid not only tastes great, but also provides shoppers with a great opportunity to create a range of impactful, Instagramable serves at home”.