Talking Retail Grocery and product news for independent retailers
Using potatoes grown on its farm and fried on site for low food miles, the new range will launch with five varieties: Cheese & Onion Flavour, Fried Chicken Flavour, BBQ Beef Flavour, Sea Salt and Cheesy Chilli Flavour, all of which will be available in both sharing and single serve formats (Sharing Bag: 135g, RRP: £2.30. Single Serve: 35g, RRP: 90p).
The range is free from all major allergens and contains 30% less fat when compared to traditional fried crisp brands.
Especially developed to meet the demands of the current retail environment, as a non-HFSS range, 10 Acre can be promoted in store without restrictions.
Robert Strathern, co-owner of Fairfields Farm Produce – which makes the 10 Acre brand – said: “We’re incredibly proud to launch 10 Acre’s new range into the market. We’re never ones to shy away from a challenge, so when the new HFSS legislation was announced, everyone thought it would be impossible to have a fried crisp that would not compromise on flavour, yet here we are.”
10 Acre will be supporting the launch with a marketing mix that covers earned and owned support, alongside a PR, social media and influencer campaign that will be timed alongside an in-store launch.
