Spar unveils new pet food range

By Éilis Cronin in Non-food 12th January 2022

Spar is launching an own-brand pet food range under its Spar International label, Spar N°1, in a move designed to “provide shoppers with an even wider choice of quality, everyday essential pet food products at great prices”.

The new range includes:

Spar N°1 Cat multi-pack in Jelly (£3.25)
Spar N°1 Dog Alucup with Chicken and Turkey (80p)
Spar N°1 Cat Pouch Flowpack in Jelly (£1.25)
Spar N°1 Cat Alucup with beef (60p)
Spar N°1 Cat Alucup with Chicken (60p)
Spar N°1 Cat Pouch Flowpack in Gravy (£1.25)
Spar N°1 Dog Can with Poultry (70p)
Spar N°1 Dog Can with Beef (£1.30)
Spar N°1 Dog Can with Beef (70p)
Spar N°1 Dog Alucup with Veal and Rabbit (80p)

Amrit Rebello, Spar UK brand manager, said: “One of the unexpected outcomes of the pandemic was the sharp increase in pet ownership and as a result, we are delighted to launch a range of 10 lines for cats and dogs to meet the increased demand for pet food in our stores.

“We know that the pet category is a high-value opportunity for Spar stores as the basket-spend of pet food shoppers is significantly more than non-pet product shoppers.

“The design of our new Spar N°1 range perfectly complements pet owners who see their pets as part of their family and are for many their number one priority.”