Talking Retail Grocery and product news for independent retailers
The competition is running across packs of Petit Filous, Frubes and Wildlife and offers families the chance to win a VIP meet and greet with either rower Helen Glover or rock climber Shauna Coxsey, as well as other “money-can’t-buy” experiences, vouchers for children’s bikes and Team GB merchandise.
It is supported TV adverts for Frubes and Petit Filous, as well as in-store activity and a social media campaign.
Joanna Goodman, head of marketing for yogurt at General Mills, said: “Working with an array of Team GB ambassadors will further our mission to help kids get the right daily nutrition to lead active, happy lives, growing a generation of strong, healthy kids.
“Kicking off ahead of a big summer of sports, it will be a great opportunity for retailers to maximise sales, help kids get active and make the yogurt aisle stand out.”
The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.
