Talking Retail Grocery and product news for independent retailers
The Local Taste Icons range will roll-out from 16 August and includes:
- Madras Curry – inspired by The Radhuni, Edinburgh
- Thai Green Curry – inspired by Mantra Thai Dining, Newcastle
- Fish & Chips – inspired by The Wetherby Whaler
- Chicken Burrito – inspired by Yucca, London
Each flavour will be available in 5x25g multi-packs (£1), grab bags and £1 price-marked packs and singles.
The launch will also be supported with a TV campaign running throughout September and October, as well as in-store media, out-of-home advertising and social media activity.
A supporting on-pack promotion also aims to drive footfall to local establishments by offering a £5 off discount at participating restaurants.
Every packet of Walkers Local Taste Icons directs shoppers to walkers.co.uk/local where they can search for their local restaurant and claim £5 off using a QR code voucher.
Katherine Cook, Walkers senior brand manager at brand owner PepsiCo, said: “We have developed a bespoke in-restaurant point of sale kit to drive passing football to local establishments, digital assets and also worked with independent retailers to provide them with customisable posters to direct their shoppers and staff to their nearest local restaurants.”
