Convenience store spending and basket size rising, says analyst

The latest data from the analyst Lumina’s convenience tracking programme found that the average weekly value of convenience store shoppers increased by 6% during the four weeks ending 27 June.

The weekly amount spent went up from £21.68 to £22.98, driven by an increase in average basket size and number of visits.

Despite an increase in basket size, there was a decline in the proportion of shoppers on a planned top up mission (1ppt to 21.6%), with the food to go (0.6ppt to 15.6%) and meal occasion (1.8ppt to 14.8%) missions both recording increases versus the previous four week period.

Katherine Prowse, senior insight manager at Lumina, said: “Following a decrease in spend during the four weeks ending 30 May, it is a really positive picture for convenience, with spend, footfall and basket size all growing.

“Despite hospitality rules easing, rising coronavirus cases and the pingdemic will have resulted in many consumers being cautious and opting to cook at home more.

“Furthermore, many will have hosted gatherings and watched England’s success at the Euros, which is reflected in the growth of the meal occasion mission.”