Talking Retail Grocery and product news for independent retailers
The brand said extending the PMP range will boost retailers’ sales as shoppers continue to search for great value products.
McCoy’s £1 PMP range is “thriving and outperforming” market growth at 34% compared to the market at 8.3%.
With prawn being the fastest-growing flavour within the category, growing at 10% versus the category at almost 3%%, the new PMP is “perfectly positioned to engage consumers and drive sales”.
Matt Collins, trading director at KP Snacks, said: “As we continue to expand our extensive £1 PMP portfolio, which is already outperforming market growth, we are focused on identifying the perfect flavours and brands to boost sales for retailers.”
“McCoy’s is one of the top five £1 PMP ranges in the category and the new launch will excite shoppers by delivering a favourite flavour in a format that is trusted to provide excellent value”.
