Quorn supports Veganuary with TV campaign

“Tasty Resolutions” forms part of the brand’s wider Helping the Planet One Bite at a Time campaign, running until the end of February across TV, video-on-demand and social media.

The advert will air during programmes including Coronation Street, The Masked Singer, First Dates, Harry Potter 20th Anniversary: Return to Hogwarts, Googlebox and Friends.

Gill Riley, marketing director at Quorn Foods UK, said: “January is the biggest month for new consumers coming into the meat free category,” says.

“Research in January 2021 highlighted that 90% of those that came into the meat free category during Veganuary, did so for health reasons.

“Add to that, the research showing 53% of New Year’s resolutions are to live more healthily, but nearly a quarter of them are never fulfilled, and it highlights a big opportunity to show that Quorn can be the perfect way to kick start a healthier year both for ourselves and the planet.

“The meat free category sees its highest penetration throughout January; alongside Veganuary seeing its biggest ever pledge numbers year on year, it is a crucial opportunity to inspire new shoppers into buying meat free. We want to capture this moment.”