The new product development comes in response to the growing demand for the Mega Loaf range and will sit alongside the existing range, including Chocolate, Cherry & Madeira.
Arainn Cleland, sales director of Yorkshire Baking Company, said: “Given the ongoing success of our core Mega Loaf range, we are delighted to be introducing a sixth addition to the Yorkshire Baking Company family – the Lemon Crunch Mega Loaf. Keep a look out for further additions coming soon”
RRP £2.50 per loaf.