Talking Retail Grocery and product news for independent retailers
The rise, attributed to customers deciding to go vegan for the month as a New Year resolution, came as Aldi decided to expand its vegan range by 50%.
The supermarket said the plant food trend is not confined to so called Veganuary, as it also saw a 250% rise in vegan sales through 2021.
Julie Ashfield, managing director of buying at Aldi, said: “Veganuary is getting bigger and bigger each year as the UK’s appetite and interest in plant-based food grows.
“In response to that demand, we are continuing to expand our vegan offering, giving our shoppers plenty of choice and all at great value.
“But it’s also a trend that we’re witnessing year-round and, as more and more people adopt this diet, we expect these products to remain popular throughout the year.”
