Wall’s celebrates 100 years of making ice-creams

By David Shrimpton in Frozen 1st February 2022

Ice-cream maker Wall’s, which is celebrating its 100th birthday this year, is launching a series of products to mark the occasion.

They include the Wall’s 100 year Rocket lolly – first made for the 1966 moon landing, and the Viennetta birthday cake.

Horacio Cal, ice-cream marketing director at Wall’s owner Unilever, said: “For 100 years, Wall’s has brought happiness to the nation with its delicious ice-cream delights.

“Our iconic ice-cream has been right at the heart of many celebrations, get-togethers, holidays and summer days, and we couldn’t be prouder.”

The special edition Rocket lolly combines blueberry, strawberry and blackcurrant flavours and has a recommended retail price (RRP) of £2.50 for a multi-pack of nine.

Part of the Responsibly Made for Kids range, the Rocket contains no artificial colours or flavours.

With a logo to help parents make decisions about the nutritional content, it contains 44 calories, with a maximum of 9.9g of sugar per portion and adheres to Unilever’s responsible marketing to children principles.

The Viennetta birthday cake has an RRP of £1.84 and marks 40 years since the first version of Viennetta was sold. Like the Rocket, it contains no artificial flavours or colours.