Seasonal crackers rolled out from Jacob’s and Carr’s

By Éilis Cronin in Biscuits & Cakes 2nd September 2021

Pladis has unveiled its savoury biscuit line-up ahead of Christmas 2021, featuring new products from Jacob’s and Carr’s.

The company has expanded its Carr’s Melts range with a Warm Chilli flavour (150g; £1.49), which are “sure to be a hit among shoppers seeking high-quality, premium snacks this Christmas”.

A Carr’s Melts selection pack has also been launched, featuring Carr’s Melts Original, Carr’s Melts Cheese and new-for-2021, Carr’s Melts Warm Chilli flavour (450g; £4.50).

The pack is a “must-have addition to any festive snacking spread or top-tier cheeseboard”.

To celebrate its 170^th anniversary, Pladis has launched a Jacob’s Heritage Tin, a ready-to-gift vintage-style tin (300g; £5) featuring a selection of Jacob’s bestselling crackers, including Jacob’s Cream Crackers and Jacob’s Digestives

Jonathan Bull, marketing director at Pladis, said: “This year’s seasonal snacking sales are set to exceed 2020’s £161m incremental opportunity, as consumers look to make up for last year’s limitations and celebrate the season with larger groups of friends and family.”