The range is rolling out now in Rich & Tangy Cheddar and Cheddar and Caramelised Onion flavours in 6x17g multi-packs, 115g sharing bags (£1.50) and convenience-exclusive 65g price-marked packs (£1).
Christopher Owen, marketing controller at Pladis, said: “While many Brits are actively seeking portion-sized snacking options for lunchtime and when they’re out and about, a number of shoppers are continuing to enjoy cosy evenings in.
“That’s why we’ve launched a variety of pack sizes and formats – from our perfectly-portioned multipacks for a light lunchtime snack, to our larger, sharing bags.”