Celebrate National Curry Week with Sharwood’s competition

Running until 29 October, two retailers are in with a chance of winning £50-worth of Sharwood’s stock and a visit from brand owner Premier Foods, to help re-merchandise the cooking sauces fixture and “make the most of the ‘meal for tonight’ occasion”.

Retailers can enter by emailing their name, store name, store address and number to sharwoodscomp@cirkle.com.

They can find out more information at grocerypartners.co.uk, as well as top tips to help them drive cooking sauce and accompaniment sales during National Curry Week and beyond.

Premier Foods said the Sharwood’s brand attracted an additional 3.8 million shoppers last year versus 2019, as more people were cooking at home during the pandemic.

This has resulted in a 43% brand growth within grocery and gives convenience store retailers an opportunity to drive sales when stocking the recommended core Sharwood’s range, including Sharwood’s Tikka Masala, Korma and Butter Chicken Sauces, Sharwood’s Mini Plain Naan and Sharwood’s Ready to Eat Plain Poppadoms.